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Marocco Lover
a tour operator in Morocco
Logo & Brand Identity
For Marocco Lovers, a tour operator focused on authentic travel experiences in Morocco, I developed the complete digital
and brand identity of the project.
Starting from the logo design, I defined the overall visual system, including typography, color palette and graphic elements,
shaping a cohesive and recognizable brand language.
Visual Identity
The visual identity was designed to reflect the two souls of the owner Yasso Nait.
The visual approach combines both Latin and Arabic typefaces, reflecting the dual cultural background and balancing tradition with a contemporary perspective.
All these elements were consistently applied across digital and printed materials
to support the brand’s storytelling and communication.
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